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TIME: Almanac 1990
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1990 Time Magazine Compact Almanac, The (1991)(Time).iso
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time
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052289
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05228900.015
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1990-09-17
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BUSINESS, Page 89Business NotesFASHIONBye-Bye, Bohan
The world of French haute couture was atwitter over the news.
After nearly 30 years as artistic director of Christian Dior,
celebrated couturier Marc Bohan, 62, had been unceremoniously
ousted. Succeeding him at the house that has long epitomized French
fashion: Milanese designer Gianfranco Ferre, 45. Dior's managing
director, Beatrice Bongibault-Dhjan, implied that Bohan's departure
was sort of his idea. Said she: "It was elegant of Bohan to know
when to leave."
Mais non, said Bohan. In an interview with Figaro, he claimed
that the changeover had come as a terrible blow. French couturiers
were irked that Dior had not chosen a replacement from the ranks
of Gallic designers. In fact, Dior is getting ready for the hot
competition that will result from European unification in 1992. In
the past decade Ferre has won numerous prizes for sophisticated
ready-to-wear clothing that might sell better in the broader market
than Bohan's classical creations.